Houda Bakkali is an award-winning visual artist. She is an expert in new technologies applied to art. She started her artistic career in 2008, since then her art has been exhibited in public and private events and institutions worldwide. She has signed some of the pioneering immersive and digital exhibitions in public spaces such as airports or cultural centers. She exhibited at Madrid Adolfo Suárez Madrid Barajas International Airport and Málaga-Costa del Sol International Airport, these solo exhibitions were the first ever events that merged mixed media large format canvases, augmented reality, immersive experiences and the female figure as the protagonist in these airports. Houda Bakkali exhibited the first augmented reality canvas at the First Contemporary Art Salon in Monte-Carlo, Monaco celebrated in 2020, as well as her first immersive AR canvas in Sanremo Italy, 2020.
She developed a global and pioneering project on digital art, augmented reality, audiovisual content and virtual workshops about new technologies in 6 Civic Centers of Barcelona City Council with the female figure as the protagonist. Likewise, she developed the first ever educational Web3, AR and multimedia project on Don Quixote, the most universal literary book. Her digital art has been exhibited and presented at Paradores, Soria Provincial Council, Sanremo Museo dei fiori (Italy), Casinó di San Remo (Italy), the iconic Reial Cercle Artistic de Barcelona, L’Alliance Française and at different international festivals and private events. Houda Bakkali is pioneer in digital art and new technologies, for many years she has shared her work through iconic public and private institutions worldwide, interweaving her creativity with her educational work based on conferences, workshops and masterclasses on new technologies and art. For 10 years Houda Bakkali has developed an educational and informative project on communication and health, highlights the effectiveness of combining art, tech and communication to creating quality information for heath.
Houda was honored three times with the American Illustration (New York). She won the International Motion Award (New York) and the New Talent Award at the International Festival Artists of the World in Cannes. Likewise her art was recognized by the London International Creative, the Paris Design Award, the Creative Quarterly (New York), and four times with the Graphis Silver Award (New York), among others distinctions. Likewise, she has been selected by iconic TIME magazine for its first web3 initiative.
“The style of Houda Bakkali is unmistakable and derives from a sophisticated and often ironic mimesis of the popular contents of the urban environment, reworked through a lively chromatic pop range and an elegant and essential design. The artist seems to consider the urban scene as a festive visual spectacle in which the images imply a multiplicity of messages, of logical, emotional and symbolic meanings: metropolitan details coming from different cultures flow into her works, unexpectedly merging into a new balance without generating conflicts. Her language shares with the “historical” Pop Art the intent to arouse in the viewer an immediate response and the awareness that the multi-faceted cultural horizon in which we find ourselves living is a reality that cannot be evaded or denied, but must be investigated and understood in its formative factors and in the interconnections that animate its dynamics…” MORE