“Exhibiting in a public space is very enriching and motivating. Art, physical space, and people come together to form a very special synergy. It makes me extremely happy to think that I can also convey to people the joy and enthusiasm that each canvas contains.”
The works of artist Houda Bakkali has filled the exhibition corridor of Spain’s Madrid Airport Terminal T2.
“Women and Digital Art” is made up of 30 large-format canvases based on digital illustration, digital collage, and acrylic, as well as animated versions and augmented reality. The art exhibition runs from October 3rd, 2022 to November 3rd, 2022.
Women have always been an inspirational part of Houda Bakkali’s work. “The figure of the woman is inspired by my mother, in her serene and joyful vision of life. She represents the ideal of beauty, elegant, shrouded in mystery, but at the same time powerfully passionate and transgressive,” the artist says.
“It is an honour to be able to display thirty digital art canvases that pay tribute to women. I am extremely grateful to AENA, the world’s leading airport operator, for providing a prominent location for my artwork. Adolfo Suárez Madrid-Barajas Airport is a one-of-a-kind location for democratising art and bringing it closer to the public. It’s also an ideal setting for me to demonstrate my creative process using innovative and entertaining concepts like augmented reality. It is without a doubt the most exciting exhibition I have ever done.”
Arab women’s emancipation is a clear protagonist. The digital technique serves as the exhibition’s second pillar.
“Digital tools offer a lot of versatility. the composition and recreation possibilities are endless.”
Her work has received international recognition in cities such as New York, London, Paris, Madrid, Sanremo, Montecarlo or Cannes among others.
Augmented reality
Houda Bakkali (Tangier 1981) is an award-winning visual creative based in Spain. She is expert new technologies applied to art.
With a long career as a digital creative, in 2008 she published her first digital series called “Africa sweet and Pop”. In 2018 the “Beautiful African Woman” projected her onto the international scene, winning prestigious awards such as The New Talent Award at the Festival International Artistes du Monde in Cannes, festival sponsored by the City Hall of Cannes.
Houda has been honored with awards from the American Illustration (New York), International Motion Award (New York), the New Talent Award at the International Festival Artists of the World in Cannes, London International Creative, Paris Design Award, Creative Quarterly (New York), and for four times the Graphis Silver Award (New York), among others distinctions. Likewise, she has been selected by acclaimed TIME magazine for her first web3-NFT initiative. Her colorful works are created by combining digital illustration and mixed technique as well as motion graphics and augmented reality. Her art has been exhibited worldwide and her techniques and creative process have been recognized by different international magazines, institutions and iconic spaces including the Palazzo Bellevue, the Museum of Flowers in Sanremo, the City Council of Sanremo (Italy), the emblematic Casinó di Sanremo (Italy), Spain Culture in New York, The City Council of Madrid, Cultural Centers of the City Council of Barcelona, Paradores Nacionales (Spain), House of Castilla la Mancha in Madrid, Illustrious College of Physicians of Málaga, Airport Adolfo Suárez Madrid-Barajas, etc. Her art has been exhibited at international art fairs as well as private events in Biarritz, Paris, Geneva, New York, Monaco, Barcelona, Madrid, etc. From her studio La Bonita Digital, she works for different companies and institutions, managing different projects, both communications & marketing, as well as multimedia & interactive projects, edTech, digitalization, workshops on new technologies applied to art. She has collaborated with the Ibero-American Organization for Science, Education and Culture (OEI), developing a project about health, communication and design which was recognized with the WIS certificate.
FEATURED | PRESS
Augmented reality
Catalog
Original Artwork | 1/1 | Mixed media on canvas. Technique: acrylic, illustration, photography, digital collage. Augmented reality version. Size: 100 CM X 100 CM YEAR: 2022. HAND SIGNED Certificate of authenticity. MORE INFO: hi@hbakkali.es
Deadly sins
Original Artwork | 1/1 | Mixed media on canvas. Technique: acrylic, illustration, digital collage. Augmented reality version. Size: 100 CM X 100 CM YEAR: 2021. HAND SIGNED Certificate of authenticity. MORE INFO: hi@hbakkali.es
La fiesta metaverse
Original Artwork | 1/1 | Mixed media on canvas. Technique: acrylic, illustration, photography, digital collage. Augmented reality version. Size: 120 CM X 90 CM YEAR: 2022. HAND SIGNED Certificate of authenticity. MORE INFO: hi@hbakkali.es
Loving
Original Artwork | 1/1 | Mixed media on canvas. Technique: acrylic, illustration, photography, digital collage. Augmented reality version. Size: 100 CM X 80 CM YEAR: 2020. HAND SIGNED Certificate of authenticity. MORE INFO: hi@hbakkali.es
